PROBLEMS OF HUMANIZING OF ECONOMY SPORT SPHERE IN THE CONTEXT OF GLOBALIZATIONS PROCESSES
Authors Glyhova E.A.




Tkachenko E.I.




Abstract In the article is analysed and investigated modern condition and perspectives of the development of sport sphere economy. The existing problems are defined. Provisions on humanizing economy of sphere of sports in a context world globalizations processes are offered and justified. For humanizing economy of sphere of sports it is necessary for enterprises to involve additional means by the way sponsor's receptions. Investors should pay attention conservation of main principles of sports: mass character, availability, independence.
Key words economy; sport; humanizing; globalization; sponsorship; internationalization;
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First page 28
Last page 30
Volume 10
Year 2009
Title of Journal Pedagogika, psihologia ta mediko-biologicni problemi fizicnogo vihovanna i sportu=PEDAGOGICS, PSYCHOLOGY, MEDICAL-BIOLOGICAL PROBLEMS OF PHYSICAL TRAINING AND SPORTS
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