MODERN OLYMPIC SPORT: ECONOMIC MECHANISM OF SELF-DEVELOPMENT
Authors Bubka S.N.
vkashuba@list.ru
National University of Physical Education and Sport of Ukraine
Physical Education str. 1, Kiev-150, 01680, Ukraine

Abstract The paper presents characteristics of the Olympic movement as a real self-sufficient socio-economic phenomenon, with its inherent internal mechanism of self-development. There are identified the main problems of improving the mechanism of self-development, the modernization of the distribution of income from the sale of commercial programs between the participants of Olympic sports and enhance the fight against "piracy" marketing. The objectives of the NOC assistance program implemented by "Olympic Solidarity" fund are defined, the structure of expenditures on the IOC "Olympic Solidarity" program implementation are presented.
Key words Olympic sports; the Olympic Movement; International Olympic Committee; the economic activity;
References Zajdie M. Osnovnye tendencii kommercializacii sovremennogo olimpijskogo sporta [Basic tendencies of commercialization of modern Olympic sport], Cand. Diss., Kiev, 1999, 188 p.

Platonov V.N., Bulatova M.M., Bubka S.N. Olimpijskij sport [Olympic sport], Kiev, Olympic Literature, 2009, T.2, 695 p.

Athens 2004. Olympic News, 2004, vol.2, 51 p.

Houssam M. Ambush Marketimg against the Olympic Movement. The Modern Olympic Sport, Kiev, 1997, pp. 7-8.

Marketing Matters. The Olympic Marketing Newsletter, 1993, Lausanne, IOC, vol.2, 8 p.

Olympic Charter. In force as from 7 July 2007, Lausanne: International Olympic Committee, 2004, 104 p.

Olympic Marketing Fact File. 2008, Lausanne, IOC, 2008, 51 p.

Olympic Marketing Fact File. 2010, Lausanne, IOC, 2010, 51 p.

Report of the Auditors and Combined Financial Statements, 2001-2004, Lausanne, IOC, 2005, vol.7, pp. 84-109.

Report of the Statutory Auditor to the Executive Board and the Session on the Combined Financial Statements 2008. The Olympic Movement in Sosiety. IOC Final Report 2005-2008, Lausanne, IOC, 2005, vol.19, 98 р.

First page 17
Last page 24
Volume 12
Year 2011
Title of Journal Pedagogika, psihologia ta mediko-biologicni problemi fizicnogo vihovanna i sportu=PEDAGOGICS, PSYCHOLOGY, MEDICAL-BIOLOGICAL PROBLEMS OF PHYSICAL TRAINING AND SPORTS
Article PDF, full text
Journal HTML, Contents